Boucheron Reveals an exclusive Middle East Campaign

Lindsay Judge   |   24-03-2022

Boucheron has launched an exclusive campaign in the Middle East ahead of the Holy Month of Ramadan.


Titled “Share More” the campaign celebrates the values of family, friendship and sharing.


The campaign is a three-part series that invites the audience to share the emotions and experiences of a group of women enjoying the joys of sisterhood. The six personalities embody the values of the spirit of family and empathy; elements that are important to the Maison.



Throughout the campaign, the six ladies are wearing some of the Maison’s iconic designs including the Quatre Classique Edition, Quatre Blue and White Edition and the new Serpent Bohème Solarité collection.


In the spirit of sharing, Boucheron has partnered with Al Ghadeer UAE Crafts, an organisation linked to Emirates Red Crescent that empowers underprivileged women through sustainable crafts, to design exclusive sets of ceramic plates. Clients and guests of the Maison will be offered a set of these traditional hand-painted plates. The idea is that one is to be kept and the other to be shared.


Boucheron will also be making a donation to the Emirates Red Crescent to provide meals for those in need.



The campaign will be shared across the Middle East throughout the month of Ramadan and the imagery will also appear in Boucheron boutiques in the region.


In Kuwait, a 360 pop-up boutique will welcome visitors to an exclusive café and gaming space for them to become fully immersed in the Share More concept.