A new UAE-born, premium, fine jewellery brand has launched in the region.
Founded by Ibrahim Lamrini and Rita Chraibi, Maveroc has just dropped six original edgy and colourful jewellery collections that can be stacked, flipped, mixed and matched to suit every mood.
For an extra special touch, some of the pieces in the collections feature sophisticated mechanisms that reveal – or hide – secret messages.
The jewellery is designed by Co-Founder and Creative Director Rita Chraibi and crafted by highly-skilled artisan jewellers using both traditional and modern techniques and processes. All of the pieces feature 18-carat gold, high-quality diamonds, AAA-graded precious stones and in some pieces, a rainbow of semi-precious stones.
“Jewellery is a powerful medium for self-expression; we design and create with the intention to encourage, inspire and celebrate individuality. Our jewellery designs allow people to choose a piece that resonates with their story.” Said, Co-Founder Rita Chraibi.
Ibrahim Lamrini and Rita Chraibi, who previously worked as executives at Goldman Sachs and Google respectively, aim to disrupt the industry status quo by bringing a fresh perspective to the fine jewellery world.
“We are a digital-first jewellery brand. The convenience of an e-commerce platform means we can be more responsive, really elevate the customer experience and address consumer behaviours that have significantly evolved over the last few years. We currently deliver in 14 markets and see tremendous growth opportunities across the GCC and beyond.” Ibrahim Lamrini explains.
Maveroc is now available to shop at maveroc.com and at Kulture House from October 22nd to November 22nd.
