Piaget Launches Fabulous Seasonal Campaign Created By Artist Yukiko Noritake

Emma Hodgson   |   30-11-2023

For the second time this year, the Maison Piaget has called upon the genius of illustrator Yukiko Noritake to enhance their latest creations. 

After collaborating with Piaget in the summer to celebrate the brilliantly iconic Possession collection and the honeyed tones of their Gala wristwatches and High Jewellery cuff watches on the shores of the Riviera, Yukiko Noritake has imagined and illustrated a new campaign in which Piaget’s enchanted talismans truly come alive.

With her keen eye and unique inspiration, the artist has taken a fun and creative approach, encouraging the world to discover or rediscover the Maison Piaget’s most beautiful and iconic pieces. Her work recalls some of the most memorable artistic encounters within the Piaget Society in the 60s and 70s, with true “Extraleganza”: Andy Warhol, Salvador Dali and Swiss painter Hans Erni.

Blending the traditional and the contemporary, this magical journey begins in La Côte-Aux-Fées, the cradle of the Maison Piaget and still its beating heart, before taking flight to the shores of the Côte d’Azur and lighting up the night owls of Paris and New York.