Chopard presents its latest High Jewellery collection; Paradise at The 74th Cannes International Film Festival.
At one of the year’s most glamorous events, The Cannes International Film Festival, Chopard presented its new High Jewellery collection; “Paradise”. As the official partner of the event since 1998 Chopard annual shares its latest collections with the world at this star-studded red carpet gathering, inviting the world to discover fine craftsmanship and the high level of detail that goes into their creations.
This summer Caroline Scheufele Chopard’s Co-President and Artistic Director, unveiled a collection of 74 pieces (the same number as the years the film festival has been running), themed around the idea of paradise and fantasy. Allowing the designer to express her creativity and open her mind this theme is closely linked to beauty, dreams and opening the doors of imagination.
Each year Scheufele designs her collections around a real narrative. Each piece stems from an emotion, followed by a sketch and then finally, a mosaic of precious stones that sees the dream come to life.
The Paradise Red Carpet Collection 2021 returns to a topic that is very dear to the Maison: nature. Scheufele imagined the lush nature of mythological or real places that evoke colour and happiness.
A bountiful Garden of Eden, where precious stones are picked like berries, where plants and animals offer their songs and spectacular colours; a secret landmark, like the island of Pantelleria, where the telluric depth of the volcanic rocks is reflected in the crystalline transparency of the waters.
Caroline Scheufele said of the collection: “The Red Carpet Collection always gives me the opportunity to give free rein to my creativity and this year I was inspired by the idea of Paradise: I wanted our creations to invite women on a journey towards a comforting haven, an imaginary world brimming with dreams and optimism.”
She continued: “There are various ways of envisaging one’s personal Paradise and I have tried to give life to these multiple worlds within the Red Carpet Collection through creations honouring fauna, flora and the finest gemstones, as well as by designing jewellery that is part of the fantasy of movies. The Red Carpet Collection is a jewellery masterpiece made possible by the skill of all the artisans who pool their talents in our Haute Joaillerie ateliers. Each of these creations is a work of art in itself.”
As well as bringing to life Scheufele, the Red Carpet collection also highlights the extraordinary work of the Artisans who exercise their skills in Chopard’s Haute Joaillerie’s Geneva workshops, producing the finest pieces in high jewellery. The Collection symbolises the quintessence of classic jewellery-making expertise and carefully preserved tradition, nurtured by a fresh eye and a genuine avant-garde spirit.
This year, as the Cannes Film Festival returned to a physical event, Chopard presented the Paradis collection with an event held at the Chopard Rooftop in the Martinez Hotel. The terrace was entirely refurbished to reflect the “Paradise” theme, resembling a hanging garden overlooking the sea.