This Ramadan, Breitling has unveiled a campaign which looks at how we are all connected through the universal concept of time.
Discussing the new campaign, in the notes which accompanied the collection, the house said “The holy month of Ramadan is a special time to spend with loved ones and to make every second count. The concept of time being precious has always been deeply rooted in Breitling’s history, and this year’s Ramadan campaign reminds us that life is a series of precious moments that add meaning to our lives. We are all connected through these special moments, and therefore we are connected through time.”
The campaign features three key Breitling universes – Land, Sea, and Air.
Land
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Timepieces in the Breitling Ramadan “Land” capsule include the Top Time BO1, an unconventional chronograph that captures the essence of the 1960s and features the colours and emblem of its classic car counterpart. With a perforated leather racing strap, speed measuring tachymeter scale and contrasting “squircle” (not quite square, not quite round) subdials that give the feel of vintage dashboard gauges. It also comes with an incredible engine under the hood: the Breitling Manufacture Caliber 01.
In the women’s collection there is the stylish yet elegant, modern and retro-inspired Chronomat Automatic 36 is a versatile sporty and chic watch for any occasion. Women craving extra sparkle will fall in love with the diamond-set bezels, indices, and colourful dials. Featuring Breitling’s iconic and comfortable “Rouleaux” bracelet with a butterfly clasp, the Chronomat Automatic 36 is powered by the Breitling Caliber 10, a COSC-certified chronometer
Sea
In Breitling’s Sea universe, you’ll discover the Superocean Heritage Chronograph 44, inspired by the original Superocean from the 1950s. Sporty and elegant, the Superocean Heritage is a true embodiment of style at sea. Featuring the iconic triangular-shaped hands as well as a unidirectional bezel with a polished ceramic ring, the Superocean Heritage is an elegant-looking diver’s watch. Offered either with a matching mesh bracelet, or a “mesh-styled” rubber strap fitting a folding buckle, this Superocean Heritage is powered by the Breitling Caliber 13, a COSC-certified chronometer.
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Another diver’s watch that signifies performance and style is the Superocean Automatic 36, which retraces the Slow Motion’s celebrated design codes, while adding modern features, like a ceramic-inlaid bezel and brightly coloured dials. Broad hands and indexes in luminescent Super-LumiNova® allow for easy readability underwater. The watch is water resistant to 300 m (1000 ft), as well as being shock-, sand- and saltwater-resistant. Its scratch-proof ceramic inlaid bezel will never wear or fade.
Air
Breitling Avenger B01 Chronograph 44_Ref. AB0147101L1X1_RGB
The journey ends in the Air universe, with the newly redesigned Avenger BO1 Chronograph 44. Built for jet pilots, the Avenger is designed to take on the toughest cockpits and keep coming back for more. But you don’t need air-force credentials to appreciate its bold design, exceptional resilience, and next-level functionality. Pairing performance with sophisticated modern aviation style, the collection’s materials – stainless steel on regular models with ceramic and titanium on Night Mission – are the stuff of aviation design, while dial colours are drawn from military uniform shades.
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An iconic timepiece, the Navitimer Automatic 36 is designed for women of style, action, and purpose. The Navitimer is one of the most recognizable watches ever made; it’s on collectors’ lists of the greatest watches of all time. Pops of pastel, mother of pearl, and traceable precious materials combine with subtle refinements to give this variation for women a jewellery-like appeal—adding a versatile elegance to the legendary navigational watch that’s ready for wherever the journey takes you.
Commenting on the Ramadan campaign, Aed Adwan, Managing Director, Breitling Middle East, India and Africa said: ‘“This year’s Ramadan campaign conveys a deep and meaningful message about the significance of time during the holy month. We look forward to engaging with our customers across the region as we celebrate these special moments that bring us closer together.”
