Taking a trip to an idyllic Italian coastal city, model Josephine Skriver and actress Ning Chang don the latest watch model from the Swiss brand.
See more from the latest watch from IWC as modelled by Josephine Skriver and Ning Chang
Revamping another of one it’s iconic models, IWC has updated its Eighties-born watch for the summer of 2019.
Introducing the new Portofino 34mm line, Josephine Skriver and Ning Chang joined the historic brand as ambassadors for the latest design.
Reflecting the style of the watch, the model and actress took to the Mediterranean coast to don the latest timepiece.
From exploring the age-old tradition of enjoying gelato along the seafront to drinking coffee while surrounded by blue waters, the playful, careful feel is carried through.
The colours in each scenery reflect the hues selected for the new model, which include grey, light grey, black, blue, dark brown, bronze, orange, burgundy, raspberry pink, aubergine, green and indigo blue
The new editions for the latest launch an easy to use strap change system for easy customisation with to 13 different strap options created by leather specialists Santoni.
On the partnership, Skriver said: “I couldn’t imagine beginning my relationship with IWC in a more perfect place. Portofino is a magical location, and I have had such a great time with Ning Chang.
“One of the true joys of being a model is that I can encourage people to be bold in their fashion choices, and the new Portofino designs really represent this philosophy, as they can be adapted to fit your look or your mood.”
While Chang added: “Exploring Portofino with Josephine has been such a wonderful experience.
“I was so happy to be asked to become part of the IWC family, and to start in this beautiful place has been incredible. It is so exciting to work with such a creative brand. A Portofino watch is chic and elegant; it is the perfect addition to any outfit.”
Franziska Gsell – CMO of IWC Schaffhausen – commented: “We wanted the new campaign to be light-hearted and fresh. The watches are elegant and modern as ever, and Josephine and Ning Chang are great representatives for this ethos.
“We are pleased to have them both on board as brand ambassadors. Just like IWC, passion and creativity are present in everything they do, and the photoshoot really highlights their natural beauty and energy.”
First launched in 1984, the timepiece from the 1868-established watchmakers centred around the idea to turn a Lépine pocket moon phase watch into a wristwatch for all – the models taking inspiration from the classic round gold watches the company produced in the 1950s and ‘60s.