Swiss luxury watch manufacturer IWC Schaffhausen has officially opened its latest boutique at Marassi Galleria, one of Bahrain’s premier lifestyle destinations.
The new store invites customers to explore the brand’s iconic timepieces and experience the craftsmanship behind each watch.
Spanning 160 square metres, the boutique features an open facade that seamlessly blends with the vibrant atmosphere of Marassi Galleria. Visitors can browse IWC’s signature collections, including the Portugieser, Pilot’s Watch, Ingenieur, and Portofino. The modern layout includes an inviting lounge area where guests can relax, consult with expert advisors, and enjoy refreshments from the in-store Big Pilot Café.
Highlighting the store’s design is a prominent perpetual calendar display, underscoring IWC’s commitment to horological excellence. Boutique advisors provide personalised consultations, helping customers select timepieces that reflect their individual style.
The new location underscores IWC Schaffhausen’s dedication to offering immersive experiences for its clientele while maintaining its longstanding tradition of quality and innovation in watchmaking.
