Balmain x Beyoncé Collection Launches This Weekend

Diana Bell-Heather   |   12 - 07 - 2018

Instagram.com/netaporter

 

Still reliving Coachella and that incredible Beyoncé performance? Well lucky for you, Balmain collaborated with the singer on a collection that gives fans a chance to purchase a piece of musical history.

 

Inspired by what Olivier Rousteing, Balmain’s creative director, dressed the star in for her performance, the capsule collections of embellished T-shirts, sweatshirts and hoodies will all feature Beyoncé’s initials written in Greek letters, taking inspiration from US sororities.

 

Instagram.com/balmain

 

Available at the brand’s flagship store in Paris from tomorrow, before landing online on Net-a-Porter, MyTheresa and Beyoncé’s website on Saturday, Rousteing took to social media to say:

 

“What we all saw on those successive Coachella Weekends was nothing less than iconic. Her performance, message and music – along with the looks that we created together- made for one of those rare, indelible images that I believe will long remain in my generation’s collective memory.”

 

“It’s not often I get to partner with someone that I so highly respect and from whom I can learn so much. Our three months of meetings, rehearsals, face-timing, & endless phone calls definitely paid off,” he added.

 

Not only will you have a chance to snap some seriously stylish memorabilia, but all the money raised from the collection will be donated to the United Negro College Fund.

 

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