If you head to Dubai Mall you will be welcomed by a Burberry hot air balloon that travelled all the way from London to showcase the brand’s latest collection.
Located in the mall’s Star Atrium, the installation will be up until April 3 and will display the newest Belt Bags inspired by the Burberry trench coat and key pieces from the summer collection, which is the final offering from Christopher Bailey.
The 15-metre-tall hot air balloon is set above a traditional British picnic setting and is inspired by the real-life achievements of British explorer Captain Edward Maitland, who established the British long-distance in-flight record in 1908 outfitted in Burberry gabardine.
Visitors to the space also have the opportunity to capture unique portraits personalised with bespoke stickers through a Burberry photo booth, and to use exclusive Snapchat filters and a specially-designed AR experience on the Burberry App.
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