Fran Summers and Irina Shayk photographed by Danko Steiner for Burberry c Courtesy of Burberry, Danko Steiner.
Rianne van Rompaey, Natalia Vodianova and Sora Choi photographed by Nick Knight for Burberry c Courtesy of Burberry, Nick Knight.
Darani photographed by Danko Steiner for Burberry.
Matteo Ferri and Joe Plunkett photographed by Nick Knight for Burberry c Courtesy of Burberry, Nick Knight.
The TB bag photographed by Hugo Comte for Burberry c Courtesy of Burberry, Hugo Comte.
Sora Choi, Natalia Vodianova and Rianne van Rompaey photographed by Nick Knight for Burberry in front of `Olympia' (2013-14) by Jenny Saville c Courtesy of Burberry, Nick Knight.
Claudia Lavender photographed by Danko Steiner for Burberry c Courtesy of Burberry, Danko Steiner.
Riccardo Tisci unveils his first ad campaign for Burberry featuring an impressive cast of personalities, including model Irina Shayk.
Featuring the labels SS19 collection, that celebrates the United Kingdom, from the punk and rebellious, to the formal and refined, the designer assembled a multigenerational cast of photographers and models.
“Being a part of Riccardo’s new vision for a legendary house like Burberry was really a dream come true. I constantly pinch myself asking how I ever ended up being this lucky. The answer is it’s due to the people who really believed in me, and Riccardo was one of the firsts. I am so happy to be the face of Burberry and to reconnect with Riccardo again,” Shayk said in a statement.
Shot by photographers Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow, all of whom make their Burberry campaign debut, the multicultural stars of the campaign alongside Shayk include Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Natalia Vodianova, Sora Choi, Anok Yai, Darani, Matteo Ferri and Joe Plunkett.
“The thing that excites me the most about Burberry is how inclusive it is – it appeals to everyone no matter their age, their social standing, their race, their gender. So when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international,” Tisci comments.
“I pulled together 6 photographers, all with a very different energy, experience and point of view of the world – including British masters of photography and the next generation who have something new to say – to interpret this new Burberry era and the multigenerational men and women we speak to, all through their own unique eyes.
They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life,” he adds.
As for the clothes, the campaign highlights the key pieces from the line up including tailoring in 50 shades of beige, nod to the London punk era through clashes of prints as well as bold logo’s, and the TB Bag which is one of the first styles designed by Tisci, referencing the initials of its founder Thomas Burberry.