The latest survey highlights the most popular luxury brands making their way from store to your wardrobes, and the results don’t surprise us.
Louis Vuitton came out victorious, according to MBLM’s 2018 Brand Intimacy Report, with Hugo Boss landing in second, and Dior joining the top in third place. Brand Intimacy is defined as a new paradigm in marketing, leveraging and strengthening the emotional bonds between people and the brands they use and love.
Together Louis Vuitton, Hugo Boss, Dior, Chanel, Gucci (particularly popular with men), Cartier, Burberry, Dolce & Gabbana, Hermes and Prada comprised the top 10 luxury brands among UAE shoppers.
Louis Vuitton is the only luxury brand to make the top 40 list and held the top spot in the industry for the second year running, and 16 overall in the UAE. Looks like Nicolas Ghesquière is doing something right.