Louis Vuitton announces ‘Masters’: a collaboration with Jeff Koons

Natalie Hanson   |   11 - 04 - 2017

Louis Vuitton has unveiled a new collection of bags and accessories designed with the Jeff Koons that will launch on 28th April 2017, see the teaser video below!

Louise Vuitton has affirmed its engagement with the world of art in recent years through several high-profile collaborations with influential artists. The Maison has worked with artists such as Richard Prince, Takashi Murakami and Cindy Sherman to expand their role as a patron and curator of art and to provide a new platform through which the public can experience the arts. The relationship with the art community culminated in the opening of the Fondation Louis Vuitton in Paris in 2014; a distinctive art museum designed by Frank Gehry.

The luxury French label is now working with New York based artist Jeff Koons to create a range of new bags and accessories that will be launched on 28th April. Koons is one of the most widely recognised figures in contemporary art and has brought some signature imagery from his ‘Gazing Ball’ paintings to the new Louis Vuitton products.

His recreations of masterpieces by da Vinci, Van Gogh, Titian, Rubens and Fragonard have been applied to iconic Louis Vuitton handbags like the Speedy, Keepall and Neverfull. Koons has alos reconfigured the world-renowned Louis Vuitton Monogram to bear his initials; representing a radical departure for the Maison who usually never allow their iconic brand identity to be altered in any way. In this way, Koons inserts himself into the lineage of the brand in the same way he has with the history of art.

The spring launch is the first stage of the collaboration between Louis Vuitton and Jeff Koons; further chapters will be announced as the project progress and the brand celebrates the possibility of connection through the history of art.

www.louisvuitton.com