Olivier Lapidus debuted his first collection Lanvin SS18 that brought together the classic elements of the house with a modern approach to wearability.
Previously at Balmain Homme, there has been rumours among the fashion critics that Lanvin aims to rebrand as ‘Parisian Michael Kors’ due to Lapidus interest in technology – from manufacturing to communication and running his own e-couture brand Creation Olivier Lapidus. For Lanvin, the oldest French couture house with nearly 130 years of history, it is bold step into digitally driven customer base.
The collection is crafted from Lapidus love for satin, black and strapless silhouettes and there were plenty of well cut black ensembles in the first part of the show. It then opened to more colours and logo prints with deep v-necklines and pleats. Paying homage to the brands founder, Jeanne Lanvin, the pieces were elegant, yet with an element of effortless functionality. There are a number of more commercially driven daywear pieces that will attract a new younger clientele like angular mini skirts, guitar strap logo bags and flat cage sandals.
In this fast-paced market, a new chapter for the iconic name in fashion is a sign that Lanvin has no intentions of falling behind.
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