Burberry has launched a new fragrance for men with a campaign starring Adam Driver.
Burberry’s new fragrance Hero has been launched in stores around the world with a new. The first by Riccardo Tisci, Burberry Chief Creative Officer this fragrance represents the duality between strength and sensibility.
It is brightened with sparkling bergamot and invigorated with juniper and black pepper. This vibrant scent is deepened with a heart of warm cedarwood of three distinct origins – Virginia, the Atlas Mountains and the Himalayas.
“A scent that represents the timelessness of Burberry and, at the same time, the sense of modernity. A blend of universality and uniqueness. The scent expresses the animality that is inside each man alongside a true humanity.” Said Aurélien Guichard, Perfumer.
‘Creating a fragrance is such a personal and intimate process, and I especially felt this for Burberry Hero – my first fragrance for the brand.” Says Riccardo Tisci, Burberry Chief Creative Officer.
“I wanted Burberry Hero to encapsulate modern masculinity, to play on the essence of primal human and animal instincts, channelling the duality between strength and sensitivity. I am so thrilled to have worked with the amazing Adam Driver to embody Burberry Hero for the house.
He has this incredible depth in articulating what masculinity means today – how strength can be subtle, and emotions can empower. Our founder Thomas Burberry was a man who also celebrated that balance, using a powerful but romantic horse as the iconic emblem for his brand, inspiring many of the house codes we continue today.”
Burberry Hero is now available in Burberry stores, on Burberry.com and at select retailers.