Bottega Veneta introduce the next chapter of the Art of Collaboration campaign for SS18 in form of six distinct cinematic films.
Released episodically throughout the season via multiple platforms and directed by Fabien Baron, these narrative episodes offer an immersive and innovative mobile-first storytelling. Titled Reflections, the Creative Director Tomas Maier wanted to offer a new approach to delivering a message of the luxury brand that relies on a team of collaborators instead of a single creative voice to translate the vision. He said:
“We have always told stories about our products and our brand. The evolution of the Art of Collaboration enables us to reach and have a dialogue with the customer on his or her own terms.”
The short films will unfold in the style of an anthology series with different narratives and characters using the brands pillars – mystery, sophistication, architecture, sensuality and surrealism – at their core.
After having revealed the first two films, Miraggio and 196.6 MHz, the house now presents Utopia and Rebirth. In Utopia, a man and woman cross paths in the midst of a mysterious pink fog. The film represents the idealistic world and the dreamy but charged potential of a moment when two people cross in on the street.
Rebirth is about the reversal of time. It takes place in a warmly lit room where the motionless characters create an unspoken connection through the movement of light and objects. The thousands of flowers represent the rebirth of life, a dreamy state of nostalgic memories and the naiveté of childhood.
See the videos below and stay tuned for the opening of the brands new store in the Dubai Mall Fashion extension on Monday March 19.
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