Santoni Introduces a New Personalisation service for Women

Lindsay Judge   |   12-05-2020

Santoni Shoes has created a new personalisation service for its one of its iconic styles. Allowing women to choose their colours and styles to create their own preferred shoe choice.


The shoe model in questions, complete with a double buckle, has become the emblem of Santoni style and is instantly recognisable.



With this new digital service, women can customise their own footwear by picking one colour from the wide range or even by creating unexpected two-coloured combinations, all painted by hand by Santoni master craftsmen. The palette consists of 12 shades with more than 300 possible combinations.



An additional element of personalization is the possibility to sign the internal sole with one’s own hot-stamped initials.



The process is done through the “MYSANTONICOLOURS” section of the brand’s website where shoppers can create their own shoes in three simple steps. Once designed, the shoes will take around four weeks to be delivered to your doorstep.



The new “MYSANTONICOLOURS” service, which is already available for men, represents an evolution of a creative process that celebrates the highest craftsmanship of shoemaking, targeting those who love to express their individual style or taste.



To start creating head to




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