Discover the Cruise 2020 Collection by Giorgio Armani

Lindsay Judge   |   13-11-2019

Giorgio Armani presented its first Cruise collection in the cultural Japanese city of Tokyo.


For the first time ever Giorgio Armani presented a cruise collection for 2020. The legendary designer took to the Tokyo National Museum Hyokeikan in Japan to present this milestone collection earlier this year.


The cultural city of Japan was chosen because of its common values with the brand – clean vibrant lines, as well as its consistency and ability to grow in a natural way. As respect for tradition comes together with modernity in Japan, Armani has the same beliefs for his brand that sees old meet new and modern meet classic in perfect harmony.


Taking to the oldest museum in the country, the National Museum Hyokeikan Armani presented both male and female lines that blended together through a colour palette of midnight blues, neutral creams and inviting reds. The venue was the perfect canvas to highlight the soft tones of the collection as the light flooded in from ceiling highlighting the juxtaposition of modern and classic.




The collection was clearly inspired by its surroundings, but in a subtle, tasteful way that embraced the city but kept the strong DNA of the brand. The looks were split into three key themes. The first highlights the way Giorgio Armani writes it’s own style codes, not giving in to trends. These codes are found in the daywear were burnt and neutral colours come alive with splashes of red and blue. Textures are rich with a washed effect, inspired by typical island landscapes. Women’s silhouettes were fluid and vertical.


Jackets and dusters were fitted around the chest then flowed out from pronounced shoulders. Fabrics commonly used in clean, masculine tailoring alternate with the washed silks of long gowns and with tortoiseshell-effect coated jacquards. Another key fabric in this collection was leather. It was used as piping, edging, and in jewellery. Denim was also present as it was reinvented in timeless blues. Accessories were equally bold, featuring striking red fez hats and oversized jewellery.




The second theme of Coffee and Tortoise could be seen throughout the men’s and women’s collections. Rich brown towns and tortoiseshell inspired prints made for subtle, easy wearing. Glamour came in the form of velvet waistcoats, palm tree printed two-pieces and dazzling embroidered dresses, while more casual styles saw male and female models don masculine suit shapes with braces. Accessories came in the form of elegant clutches with tortoiseshell print.




For the third theme; The Powder Suit, an Armani classic was reinvented with a relaxed modern twist. There was a fine line between masculine and feminine with relaxed fit suits for both men and women. Soft tailoring was the highlight of the men’s offering. Gentle double-breasted suits were alternated with casual knitted jackets, pea coats and dusters with relaxed fits. Leather was prominent in the men’s designs too in the form of fitted bomber jackets, as well as suede double-breasted blazers and shawl collar pea coats. The men’s colour palette featured chocolate brown and neutrals with touches of light blue and pops of red.


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