Actor Kate Hudson took to Instagram to announced that she has launched her very own Ready-To-Wear collection, Happy x Nature.
Kate Hudson launches her own, sustainable ready-to-wear fashion line, Happy x Nature
Best known for her unforgettable roles in the likes of How To Lose A Guy In Ten Days and Almost Famous, actor Kate Hudson has now side-stepped to take on a huge fashion role.
The 39 year old has revealed her own Ready-to-Wear fashion line, Happy x Nature. Taking to Instagram, Kate shared images of herself modelling the new collection, and stated: “The day has arrived! Happy x Nature website is up and I can’t wait for you to explore and shop our happy little world we created.
“Our story is a love story really. A love of nature and all things natural. We love how nature makes beauty look so easy and effortless. And, that’s been our inspiration for our fashion and for our commitment to the environment.”
The post continued: “Our goal is simple – making you and nature happy with easy, free-spirited fashion that minimizes our impact on non-renewable resources. From the factories and mills we choose to packaging and garment tags, we’ll explore every option, always looking for eco-aware solutions. The skinny jeans is using 2 plastic bottles… Recycled.”
And when it comes to creating a sustainable brand, every little detail was clearly thought out. Happy x Nature claims to use no throwaway paper on their fashion items, embracing eco-friendly tags and avoiding the use of plastic. Even the shopping bags are degradable and will decompose in just 12 to 18 months
The collection embodies a bohemian feel with floral jumpsuits, laid-back tees and chic white, ruffled-sleeved playsuits. Everything from dresses and skirts to jeans and jackets are included in the LA-dweller’s new line.