Charlotte Tilbury Announces Brand New Partnership With Formula One

Emma Hodgson   |   26-02-2024

Charlotte Tilbury has announced another world first this week. The house has been revealed as an official partner of F1 ACADEMY 2024 – the beauty brand’s first-ever global sports sponsorship. 

Charlotte Tilbury will also be the first beauty brand and the first female-founded brand to become a sponsor of F1 ACADEMY. F1 ACADEMY is an ambitious new project from Formula 1® to develop and prepare female drivers to progress to higher levels of competition.

According to the house, “the partnership will bring to life the shared purpose of Charlotte Tilbury and F1 ACADEMY to empower everyone, everywhere to feel their most confident”. 

Charlotte Tilbury has said that it will use its global platform to the advantage of the incredible female drivers of F1 ACADEMY, helping them build their careers and shining a light on their achievements and talent so that a wider audience will learn about the opportunities this amazing sport can hold for women. 

Discussing the new partnership, the house’s founder, Charlotte Tilbury, said: “Empowering everyone, everywhere to unlock the magic of confidence has always been my passion and purpose – a vision shared by Susie Wolff and F1 ACADEMY. My brand was created for everyone, everywhere, and as a female-founder, I’m thrilled that we’re the first ever beauty brand to support these powerhouse drivers through our partnership with the F1 ACADEMY. We are standing proudly behind the incredible young women making waves in the fast-paced world of Formula 1”

Currently, 40% of F1 fans are female, contributing to a total 2022 season viewership of over 1.5bn.