Is This British Hair Colour Brand About to Erupt in the UAE?

Hayley Kadrou   |   13 - 03 - 2019

The companies behind Glossier and Farfetch have invested into British hairdresser Josh Wood’s e-commerce business, and they’re making promises to go global.

 

Whether you’ve been to his London salon or not, you’re bound to have heard Josh Wood’s name within the world of hair.

 

Born in Yorkshire in the UK, the famed Hairdresser has travelled everywhere from Paris to New York to work backstage on models’ hair for the likes of Burberry, Miu Miu and Marc Jacobs.

 

But as well as running a salon located within Holland Park, London, and working the backstage operation during fashion weeks runways, Josh Wood also as an online e-commerce site to his name.

 

Josh Wood creating looks backstage at Marc Jacobs

Josh Wood creating looks backstage at Marc Jacobs. Credit: Instagram/joshwoodcolour

 

Seeing as he is most famed for his hair colouring artistry, the hair care line offering a range of home colour kits.

 

And now the stylist has secured a £6.5 million investment – or  Dhs 31.2 million – to help him grow his direct to consumer business. The majority of those investments have come in from Index Ventures, the firm that works with beauty brand Glossier, Farfetch and Net-A-Porter. Index ventures wrote on Twitter that they have plans to “build a global brand that will redefine the at-home hair colour market.”

 

Currently, Josh Wood Colour line offers a specialist online customer experience proving shoppers with a personalised home colour kit. There are four steps to finding your ideal shade, beginning with a consultation over live chat, even offering the service to assess your current colour by emailing over pictures to the specialists. Customisations and hair care recommendations follow. The line was launched in February 2018 and saw immediate success.

 

Josh Wood's e-commerce site focuses on specialised home colour kits

Josh Wood’s e-commerce site focuses on specialised home colour kits. Credit: Instagram/joshwoodcolour

 

The aim is now, with new investments, to expand and improve upon this personalised consultation service.

 

Currently, the product line also includes a range of root concealers and washing and styling products.

 

While the UK-based company do not offer international deliveries, the product line is available at desertcart.ae. The e-commerce site states, however:  “We’ve got some big plans for Josh Wood Colour so watch this space.”

 

Meaning we can only hope that it will make its way over to the UAE soon.

 

Some of the British hairdresser's care products and root touch up line is available currently in the UAE

Some of the British hairdresser’s care products and root touch up line is available currently in the UAE. Credit: Instagram/joshwoodcolour

 

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