Morning Coffee With… CEO IWC Schaffhausen

  |   08-12-2016


Georges Kern, CEO IWC Schaffhausen. German living in Zürich.


We met up with Georges Kern while he was in Dubai for the Dubai International Film Festival. Kern was in the region for the highlight of DIFF, the star-studded IWC gala at the One&Only Royal Mirage, which took place last night.



What’s your morning routine before work?

I check my emails, shower, have a cappuccino, and then drive to work.

How do you decide what to wear in the morning?

I decide what to wear the night before. Firstly I check what meetings I have planned, and then what the weather is forecasted to be, so I can choose accordingly.

Three items you can’t live without?

A beautiful watch, a beautiful pair of shoes, and a beautiful jacket.

What book are you reading at the moment?

I am currently reading In the Name of Gucci, a new book written by Patricia Gucci that tells the real story of the Gucci family empire.

 Your favourite designer at the moment?

Azzedine Alaia, he is a genious, and in my eyes the best fashion designer on the planet.

Your current style inspiration?

I try to have my own style.

Who would you like to be stuck on a desert island with?

If it is for one or two days then Warren Buffet, but if for months and years it would be my wife.

What’s your personal motto?

Be positive.

How do you want the world to remember you?

He left a legacy.